Dear Lauren,

No matter what I applied,
by morning it was back to the same.

Lauren had severe dry skin and would scratch through the night. Every morning, checking the sheets became my routine.

Pediatrician prescriptions, imported moisturizers, organic creams, eczema-specific lines — I tried everything. I studied ingredients obsessively, and soon knew more about moisturizers than anyone.

But the result was always the same.

Works for a moment.
Then it's back to where it started.

Every acclaimed ingredient was already in there.
So why did nothing change?

The problem wasn't the ingredients.
It was delivery.

Through a pharmaceutical project, I met a Harvard researcher who spent 7 years studying drug delivery technology. What he told me was simple.

Most skincare ingredients
stay on the surface and wash away.
They never reach inside the skin.

No matter how expensive the ingredient, if it can't reach where it's needed inside the skin, it's useless. Besides, potent actives like pure vitamin E and EGF oxidize the moment they touch air. By the time you open the cap, most of the ingredients have already lost their power.

A technology that shrinks vitamin E to 1/500th the width of a hair, then wraps it in three protective layers. The ingredients stay alive even exposed to light, heat, and air. They penetrate the skin barrier and reach exactly where they're needed. We applied pharmaceutical drug delivery technology to skincare.

So why don't other companies use this technology?

Incomparable costs.
The highest level of complexity.
That's why no one else can.

SNV technology demands extreme technical difficulty, expensive raw materials, and complex manufacturing processes. Large companies approached us several times with partnership offers.

The question they always asked when we left the meeting was the same.

"Can't you lower the costs?"
"If we adjust the ingredient grade, the margins…"

I stood up and walked out.
I could never compromise the ingredients of a product made for my daughter.

Dear Lauren insists on the most expensive and difficult approach. We're the only skincare brand in Korea that applies pure aquatide and pure vitamin E using our proprietary technology.

Anyone can claim a product is good for skin. But scientifically proving that efficacy is something else entirely. Behind Dear Lauren stands Dear Lauren MAG — a medical advisory board led by a US board-certified physician and former medical faculty member. MAG researches everything from ingredient combinations to the clinical mechanisms of how actives penetrate deep into skin, setting standards for uncompromising science.

As a result, without marketing campaigns — driven only by the experiences of those who used it — Dear Lauren began spreading through parent communities, eczema forums, and word of mouth.

The technology that began with Lauren's name has become the choice of 54,000 people.

Dear Lauren's name comes from my daughter. While I started it for her, Dear Lauren's technology is designed for everyone struggling with dry skin, sensitive skin, and recurring skin troubles — regardless of age.

There's a simple reason why we have over 17,000 heartfelt reviews. People who use it buy it again. People who buy it again tell others. That's how Dear Lauren proves itself.