17,000+
Reviews from Korean families
Forbes 2025 · Korea's #1 DermaThe derma Korea trusts,
The derma Korea trusts,
now for your most sensitive skin.
Clinically-minded Korean skincare for skin that reacts to everything — proven gentle, backed by 17,000+ verified reviews.
Forbes 2025 Best Brand AwardBest Derma Skincare · Korea
0.00
Irritation index · sensitive skin
11
Human clinical studies
FDA · MoCRA
US-registered · made in Korea
Two lines, one science
Which line is yours?
Start from what your skin is doing right now.
When skin feels uncomfortable
All ages
Dryness. Itching.
Sensitivity.
Barrier-first daily care for eczema-prone, reactive skin — face, body, scalp and lips.
Intensive line
7 products →
When time starts to show
Adults
Dullness. Fine lines.
Sun stress.
Vitamin E antioxidant care that defends against oxidative stress — for the face.
RealE line
4 products →
Using both? Intensive rebuilds the barrier. RealE protects what you've rebuilt.
Bestseller · Intensive
Barrier recovery, up 191.94%.
In a 22-person clinical study, skin treated with Intensive Cream recovered its moisture barrier 191.94% better than untreated skin, and transepidermal water loss fell 20.84%.
Irritation index 0.000 — in a standard patch test and again on lactic-acid-reactive skin. Made for daily use on the whole family.
$35.00 / 50ml
Shop Intensive Cream
Why great ingredients often do nothing
The skincare you use — is it actually reaching your skin?
The strongest actives are the least stable. So the industry trades potency for shelf life — and your skin gets what's left.
Why that happens
-
The high-potency dilemma
The most powerful actives — pure Vitamin E, EGF — are extremely vulnerable to light, heat, and air. The stronger the active, the harder it is to keep stable. A long-standing dilemma in the industry.
-
Stability chosen over potency
To stay shelf-stable, most products use derivatives with far weaker activity. The “Vitamin E” on most labels is tocopheryl acetate — a storage form with little antioxidant power of its own.
-
Actives that fade before they arrive
Even with good ingredients, conventional formulas often can't carry them where they're meant to go. In many products, the active has already lost its strength the moment you apply it.
BILICO SNV® Technology
So we built a vehicle.
Smart Nano Vehicle® — a drug delivery system (DDS), adapted for skin.
Three layers shield the active from light, heat and air until it reaches the skin — the step most formulas skip.
- 3External ProtectionBlocks light, heat and oxygen
- 2Antioxidant ShieldAnti-oxidation layer
- 1Core EncapsulationActive sealed at the core
Human clinical studies
Measured, not claimed.
11 irritation studies. Highest reading: 0.02.
Barrier recovery: +191.94% vs. untreated skin.
See the study data
| Product | What was measured | Result | Irritation indexprimary / sensitive skin |
|---|---|---|---|
| Intensive Cream | Damaged skin-barrier recovery, vs. untreated control1 | +191.94% | 0.000/0.0004 |
| Intensive Lotion | Damaged skin-barrier recovery, vs. untreated control1 | +175.01% | 0.00/0.005 |
| Intensive Body Lotion | Skin hydration after 2 weeks of use1 | +46.24% | 0.00/0.005 |
| Intensive Liquid Cream | Dead-skin (keratin) surface area1 | −50.90% | —/0.023 |
| Intensive Soothing Gel | Skin surface temperature, one application1 | −6.42 °C | 0.00/0.005 |
| Intensive Bath & Shampoo | Safety testing only | — | 0.000/0.0004 |
1 · Efficacy studies — ACE Skin Clinical Research Institute (ACESCRI), Seoul. Intensive Cream n=22 (IRB ASC-IRB-25-707, study ASC-25-E707), Lotion n=21, Body Lotion n=21, Liquid Cream n=22, Soothing Gel n=22. Instruments: Vapometer (TEWL), Corneometer (hydration), Epsilon E100 (permittivity), D-squame with Dino-Lite (dead-skin area). All results reported at p<0.05.
2 · Irritation studies — closed patch test on the back, 24-hour occlusion, readings at 1 hour and 24 hours after patch removal. Sensitive-skin studies were run on stinger-positive subjects identified by a 10% lactic-acid stinging test.
3 ACESCRI, Liquid Cream n=31. 4 DermaCosmetic Skin Science Research Institute, Daejeon — n=30 per study. 5 SKINMED Clinical Trials Center — Lotion n=32, Body Lotion n=31, Soothing Gel n=31.
Figures as reported by the testing institutions from human application studies commissioned by Bilico Co., Ltd. These are cosmetic measurements of skin appearance, moisture and comfort. This product is not intended to diagnose, treat, cure or prevent any disease.
Medical Advisory Group
Doctor Recommended
— Dr. SH Lee, MD
“Pure tocopherol is a powerful antioxidant that medicine itself pays attention to — but it's so unstable that making it work in skincare was considered close to impossible. This brand is taking on that challenge.”
Board-certified internist (ABIM) · Former professor of internal medicine, Creighton University School of Medicine
Intensive Cream · $35.00
Shop nowUS board-certified physicians advise Dear Lauren as compensated members of its Medical Advisory Group.
Our StoryDear Lauren
Dear Lauren
didn't start in a marketing meeting.
We wanted to make something that actually works. So we studied delivery — not just ingredients — and found our answer in advanced technology (SNV®). Each nano-capsule holds an active, shields it from oxidation, and carries it onto the skin — a process most brands don't choose.
There was an easier way. But the easier way never changed Lauren's skin.
So we chose the hardest, most expensive solution.
Sanghoon Lee — Founder, Bilico · Developer of Dear Lauren · Lauren's father
New to the U.S. · RealE
Well-aging, powered by Vitamin E.
RealE brings antioxidant defense to your daily face routine. High-purity Vitamin E, royal-jelly nourishment and a barrier-restoring blend across four steps — toner, ampoule, cream and foam cleanser.
Intensive rebuilds a barrier that's struggling. RealE defends one that isn't — against oxidation and time.
Shop the RealE lineShop everything
The full collection.
Intensive
Intensive Cream
Deep barrier moisture cream
$35.00
Intensive
Intensive Lotion
Lightweight barrier lotion
$35.00
Intensive
Intensive Liquid Cream
Fast-absorbing fluid cream
$28.00
Intensive
Intensive Bath & Shampoo
2-in-1 body & scalp cleanser
$37.00
Intensive
Intensive Body Lotion
Everyday body moisture
$37.00
Intensive
Intensive Lip Balm
Cushioning lip balm
$8.30
Intensive
Intensive Soothing Gel
Cooling comfort gel
$21.00
RealE
RealE Toner
pH-balancing hydration toner
$23.00
RealE
RealE Ampoule
Antioxidant Vitamin E ampoule
$37.00
RealE
RealE Cream
Well-aging antioxidant cream
$37.00
RealE
RealE Foam Cleanser
Mild pH 5.5 foam cleanser
$16.00
The promise
We sell change.
30 days with any product. If the change doesn't reach your skin, every dollar comes back — even if you've opened it.
Our guarantee →
Real Voices
One person's change says it all.
4.9★★★★★
17,000+ verified reviews from Korean families
★★★★★Repurchase
“First morning I didn't wake up once.”
I used to scratch my arms and back raw at night. Waking at 3 a.m. was normal. The first night my skin felt calm, I finally understood how much sleep matters.
E.J.H
Intensive Duo Set
★★★★★First order
“My first calm two weeks — ever.”
I'd relied on a prescription for three years. Two weeks in with Dear Lauren, my before-and-after photos looked so different I could hardly believe them.
Y.S.K
7-Day Kit
★★★★★3rd order
“First time in months I wore short sleeves.”
The marks from scratching had covered my arms — I wore long sleeves even in summer. When my husband said “your arm looks different,” I honestly teared up.
D.S.Y
Intensive Double Duo Set
The Ultimate in Scientific SkincareSee your skin change
See your skin change
in 2 weeks.
Start today, and you can feel the difference within two weeks.
Not satisfied? Full refund within 30 days — even if opened.
You have nothing to lose.
Physician-advised · BILICO SNV® Technology · Made in Korea